The short answer
The right lawyer has relevant experience with your type of dispute, is prepared to try the case if needed, and will tell you clearly who does the work and what it will cost.
Where it fits in your case
Before hiring, and when evaluating whether to change counsel.
What to expect
Relevant experience with your claims and industry matters more than general reputation.
Trial readiness. Cases settle on better terms when the other side believes you can go to trial.
Staffing. Ask who will actually handle the case day to day.
Local knowledge of the court and judges can be useful, though not essential for every matter.
What to bring
A short summary of the dispute and your goals so you can compare how lawyers respond.
Common misconceptions
“The biggest firm is safest.” Fit and attention matter more.
“The lawyer who promises the most is best.” Candor is a better sign.